Choose a .RU name you can say out loud

A domain gets copied into messages, read over a call and typed from memory. Before you buy one, say it to someone who has never seen it. If you need to explain several letters and a hyphen, try another version.

Your .RU registration costs $60/year through registerthe.ru. Anonymous signup is included. The spelling is the part you need to bring.

Try the name away from the search box

Write the whole address, including .ru. Read it in a sentence and imagine using it as an email address. A name that looks neat in a logo can be difficult to repeat over a call.

You might use a short version of your brand, the project name or a phrase your readers already know. Keep the name broad enough for what you plan to publish next year. Changing the site behind an address is easier than asking people to remember a new address.

If a hyphen makes the name clearer, try it. Then check whether people remember where it belongs. The aim is a spelling you can share without an explanation.

Check availability before settling on it

Search the exact .RU name in the secure area. Prepare a few alternatives before you start, especially if you have already agreed a launch date or a client brief.

A search result is not a registration. Review the spelling in the order before paying. For a client project, send the full address to the customer and ask them to confirm it.

Bulk search helps when you are planning several domains. Keep a note of the purpose of each name so you can decide which registrations to place together.

Choose the identity behind the name

Anonymous registration uses a shared registration identity. You can open your account with an email address and password without providing your personal name, home address or identity documents.

Dedicated adds an identity assigned to your account for $1,000 at registration. Full Bulletproof with Abuse Protection adds an exclusive identity, priority support and complaint handling for $10,000. We handle abuse complaints so the domain stays online within your service agreement.

Choose the option before registration. Base domains cannot upgrade afterward; support must review requests to move from Dedicated to Full Bulletproof.

Keep a record after you buy

Save the exact spelling, the registration option and the renewal responsibility. If several people work on the project, agree who controls the account and who checks renewal quotes.

You can use your DNS provider’s nameservers and update them when the project changes. Keep the address people remember while you change the site behind it.

Search your .RU name when you have a spelling and registration choice you are ready to order.